About the programme
Field of study group: Business and Public Administration
Field of study: Management
Qualification degree: Master of Business Management
Duration of studies: 1,5 years (90 ECTS)
Annual tuition fee for a state non-funded place (2026): 5 500 Eur
Tuition fee waivers for students admitted to non‑state‑funded places: For the top 5 percent of students admitted in 2026, the tuition fee for the semester may be reduced by 25 to 100 percent, depending on the academic results of the previous semester. To qualify, all subjects from the previous semester must be graded at least 9 on a 10-point scale.
Tuition fee waivers for Ukrainian citizens: Students from Ukraine with the highest admission results may receive a reduction of up to 100 percent of the tuition fee for the first (autumn) semester.
Meno vadyba – tai 1,5 metų trukmės magistro programa, skirta kūrybingiems ir strategiškai mąstantiems žmonėms, norintiems gilinti žinias meno organizacijų valdyme, šiuolaikinės kultūros procesų supratime ir naujų meno iniciatyvų kūrime. Programos dėstyme aktyviai dalyvauja socialiniai partneriai – didelę darbo patirtį meno vadybos ir rinkodaros srityje turintys specialistai, teatrų, galerijų, muziejų ir kitų meno organizacijų vadovai. Trečiasis šios programos studijų semestras skirtas baigiamojo darbo rašymui – studentai turi galimybę susitelkti į juos dominančią temą, rašyti darbą konsultuodamiesi su programos dėstytojais ir socialiniais partneriais.
Studijų programos tikslas
Programos tikslas – parengti aukščiausios kvalifikacijos meno vadybos specialistus, gebančius kūrybiškai ir savarankiškai valdyti meno organizacijas, inicijuoti ir vykdyti meno ir verslo sanglaudos projektus, derinti savo veikloje meno vadybos ir rinkodaros principus, identifikuoti kultūros ir meno organizacijų vadybos ir rinkodaros problemas ir pasiūlyti jų sprendimus.
Programme structure
| Subjects | Credits |
|---|---|
| Semester 1 Autumn | |
| Compulsory Courses | 20.0 |
| Contemporary Art and Society | 5.0 |
| Research Methods in Arts Management | 5.0 |
| Strategic Management in Art Organisations | 10.0 |
| Optional Courses | 10.0 |
| group | 5.0 |
| Management of Art Projects | 5.0 |
| Responsible Leadership | 5.0 |
| group | 5.0 |
| Art Policy | 5.0 |
| Arts Economics and Finance | 5.0 |
| Semester 2 Spring | |
| Compulsory Courses | 20.0 |
| Arts Marketing and Audience Development | 10.0 |
| Creative Industries | 5.0 |
| Data Analytics for Arts Organisations | 5.0 |
| Optional Courses | 10.0 |
| group | 5.0 |
| Arts Communication | 5.0 |
| Arts Education | 5.0 |
| group | 5.0 |
| Performing Arts | 5.0 |
| Visual Arts Management | 5.0 |
| Semester 3 Autumn | |
| Compulsory Courses | 30.0 |
| Master's Research Work (Study field: Management) | 30.0 |
Career prospects
- After completing this study programme, you will be able to work as a project manager, marketing manager, communication manager, human resources manager, or audience development manager or coordinator for arts and cultural organisations (theatres, galleries, museums, festivals, etc.).
- You will also be able to work as a cultural programme coordinator in municipalities, ministries, business and creative industry companies, or consulting organisations.
- If you wish to continue your academic career, you can choose doctoral studies in management.
for Applicants
Entry qualifications
An applicant must possess an undergraduate diploma (or higher).
N.B. for non-EU/EFTA applicants: the gap since your completed Bachelor degree should not exceed five years.
Applicants must have completed studies in one of the following areas: Business, Public Management; Economics, Sociology, Communication; Linguistics, Classical Studies, Philology by Language, Translation, Regional Studies, History, Archaeology, Philosophy, Heritage Studies, Cultural Studies, or Art Studies; Arts.
For those applicants without an undergraduate degree in the fields listed above, at least 15 ECTS credits in Marketing and/or Management Sciences must have been completed during their undergraduate studies.
Applicants with an overall grade average of at least 60% are eligible for admission.
The Admission Committee of Vilnius University Kaunas Faculty may invite the candidate to a remote interview.
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International Study Administrator Phone: (+370) 37 465539 |
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Academic Contact |
Endorsements
"I came to Kaunas Faculty from the United States because of the study programme Art Management. I would love to work in a theatre someday, and Lithuania has such a wide variety of theatres, arts and cultural institutions. It has been very inspiring to see how much art, music, and culture are part of society. The study programme prepares students for real-world situations in this industry, and the classes have been very informative and helpful. I feel much more prepared for a job in the creative and cultural industries now that I have completed just one semester. Moreover, Kaunas is a beautiful city with a vibrant atmosphere, and if you want to escape into a more natural environment, it is just a few steps away."
Maria Caroline Torpey, a first-year student
"My choice was determined by the compatibility of my first-cycle studies with this study programme, as I wanted to continue and deepen my management skills, but in a specific field of art. It was also very important to be able to balance my studies with work. I really liked the fact that lectures were held on Friday evenings and Saturdays—this is ideal for a full-time working student. Academic knowledge does not necessarily fill any gaps, but it greatly enriches and broadens one's understanding of the field of arts management in a broad sense."
Eglė Plančiūnienė, alumna, Deputy Manager of the Education, Culture, and Sports Department of the Šakiai District Municipality
"The Art Management study programme is aimed at both management and arts students who wish to further their knowledge and develop a successful career in the fields of arts and cultural management. Art Management studies are practice-oriented. For example, in my course "Management of Arts Projects," students prepare real project applications, and then some of them submit these applications to various foundations for funding. After receiving funding, students implement projects during their studies, which become the basis for their Master's thesis. The lecture schedule is tailored to working students. The study programme is continually improved in line with the new challenges that organisations face in the field of arts and culture management. We also have regular discussions with our social partners, current students, and graduates. After completing these studies, graduates can work in various cultural and arts organisations as managers, marketing managers, project coordinators, event organisers, start their own businesses or become freelance creative workers. Currently, the Art Management study programme boasts a large number of professionals who manage or work in theatres, galleries, museums, concert halls, cultural centres, libraries, and other cultural and arts organisations."
Assoc. Prof. Dr Dovilė Balevičienė, lecturer of the study programme
Frequently asked questions
Do the students work with real projects/organisations/clients during their studies?
Yes. From their first year, students can choose a specific art organisation or field and work with it through different subjects until their Master's thesis, thus consistently developing their professional specialisation.
Do Master's studies help in getting higher positions or improve the qualifications at work?
Yes. This is evidenced by the careers of our graduates.


