The VU Kaunas Faculty Student Benas Bernotavičius: Erasmus Exchange Studies Are an Invaluable Experience in International Marketing and Personal Growth

Benas Bernotavicius Erasmus MarTechBenas Bernotavičius, a third-year student of the Marketing Technologies study programme at Vilnius University Kaunas Faculty, has just returned from a six-month Erasmus Plus exchange programme at Mendel University in Brno, Czech Republic. According to him, it is not only an opportunity to learn from foreign professors and meet students from different cultures but also a great way to test one's knowledge and ability to adapt to a new environment and get out of one's comfort zone while staying close enough to Lithuania.

Benas says he chose Marketing Technology studies because of its broad opportunities for expert sales strategies and information technology knowledge. Although today he envisages his future in marketing, he does not rule out the possibility of working in IT, as this competence allows him to differentiate himself, respond flexibly to business needs, and quickly implement the latest technological solutions. At Kaunas Faculty, he is most pleased with the lecturers, who create a great atmosphere and engagingly present the material. The theoretical knowledge he gained at university also helps him in his chosen job – Benas has been working as a sales manager for 9 months.

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Language and Artificial Intelligence: How Linguists Are Shaping the Future of Generative AI

Tomas Rasymas Hostinger DI SPResearchers are still speculating about whether the skill of using artificial intelligence (AI) tools to improve productivity will eventually become a mandatory competency, but IT professionals do not doubt it anymore. The social partner of Vilnius University Kaunas Faculty, Head of Artificial Intelligence (AI) at “Hostinger” Tomas Rasymas is convinced that one employee using AI solutions can do as much work as several employees not benefiting from them. While not applicable in all fields, AI is the only way for many specialists to become and remain marketable in today's labour market.

More than 15 years of experience in generative artificial intelligence, data science and new technologies gives T. Rasymas a comprehensive understanding of the field. On 29 January, he shared his insights with students at the event "Higher Education Fair 2025" at Kaunas Žalgiris Arena, presenting the new study programme Language and Artificial Intelligence Management started at VU Kaunas Faculty. The seminar participants also had the opportunity to take an interactive test to identify counterfeits.

“Artificial intelligence offers many opportunities. Of course, the challenges are just as great, and the search for solutions constantly requires professional discussions,” says the expert, inviting us to imagine personalised services, faster diagnostics, solution development and... potential threats.

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Invitation to the Open Lecture "Positive Attitude and Self-Talk" with District Sales Leader at Southwestern Advantage Mr. Veiko Tell

On 1st April 2025 at 13:45 Southwestern Advantage District Sales Leader Mr. Veiko Tell will hold a lecture about positive attitude and self-talk. The lecture will be held in English. Location of the lecture: Prof. Vladas Gronskas auditorium.

image 5During the lecture, Mr. Tell will share what is considered a positive attitude and what impact it has on our life. The speaker will also shed light on the story you tell yourself about yourself. This lecture discusses ways to enhance self-confidence, improve self-image, and cultivate a problem-solving approach.

About the speaker

Mr. Veiko Tell is a District Sales Leader in Southwestern Advantage. During 20 years with Southwestern Advantage, Mr. Tell has coached over 500 salespeople and numerous sales leaders from different countries.

 Mr. Veiko Tell has experience in sales and leadership in Eastern Europe and Northern America. He is the founder and leader of Southwestern Advantage Lithuanian division. Mr. Veiko Tell has a Bachelor’s degree from Tartu University and later has upgraded his qualification in universities in Estonia and the USA.

Mr. Tell is also a real estate investor focusing on both short-term and long-term rental residential properties. His real estate portfolio that he is running together with his wife includes properties in Estonia and South Spain.

Vilnius University Kaunas Faculty receives appreciation from Ukraine

ukraina padekos 2024 VU KnFAssoc. Prof. Giedrius Romeika, the Dean of Vilnius University Kaunas Faculty, Assoc. Prof. Kęstutis Driaunys, the former Dean, and Prof. Dr Virginija Jurėnienė were awarded certificates of appreciation by the Minister of Education and Science of Ukraine and the Rector of the National University of Food Technologies for active cooperation in study and research activities to commemorate the 140th anniversary of the establishment of the National University of Food Technologies. The certificates were awarded by University Professor Svitlana Gutkevych.

It is not the first time Prof. Dr Svitlana Gutkevych, the Head of the International Economics Department at National University of Food Technology, is visiting Kaunas Faculty. Cooperation with the Ukrainian academic community was initiated 12 years ago by Virginija Jurėnienė, the professor at the Institute of Social Sciences and Applies Informatics in Kaunas Faculty.

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Diplomas Awarded to VU KNF Winter Graduates

diplomai VU KnF 2025On 24 January, 57 bachelors and 32 masters of VU Kaunas Faculty were awarded the Vilnius University diplomas at a ceremony held at the Lithuanian Basketball House.

21 graduates have completed the Bachelor’s study programme “Information Systems and Cyber Security” taught in Lithuanian, and 28 – the same study programme taught in English; 8 graduates have completed the Bachelor’s study programme “Marketing Technologies”. 18 diplomas were awarded to the graduates of the Master’s study programme “Financial Technology” and 2 – to the graduates of the Master’s study programme “Sustainable Financial Economics”. 12 graduates have completed the Master’s study programme “Art Management”. Cum Laude and Magna Cum Laude diplomas were awarded to as many as 8 graduates.

Bachelor‘s students:
Jorė Bendinskaitė, Marketing Technologies, Magna Cum Laude
Renata Marcinauskaitė, Information Systems and Cyber Security, Cum Laude
Katrin Dianov, Information Systems and Cyber Security (taught in English), Cum Laude
Turan Garashli, Information Systems and Cyber Security (taught in English), Cum Laude
Povilas Jasvilis, Information Systems and Cyber Security (taught in English), Cum Laude
Dzmitry Papkou, Information Systems and Cyber Security (taught in English), Cum Laude
Gustas Ramanauskas, Marketing Technologies, Cum Laude

Master‘s students:
Eligijus Abromikas, Financial Technology, Cum Laude

The graduates and their guests were welcomed by the Vilnius University Vice-Rector for Organisational Development and Community Affairs, Prof. Dr Vilmantė Pakalniškienė, who identified the strength of Kaunas Faculty: the interdisciplinary study programmes and research, an essential component of which is IT innovation and creativity development. To exemplify this, the Vice-Rector told the story of the world-famous “Netflix” company, which took a risk in transforming its operations by choosing new technologies, becoming a leader in its field. According to Prof. Dr Vilmantė Pakalniškienė, the ability to adapt to change and the courage to implement your ideas are always the keys to success. “The world is evolving, yet there are always individuals behind this evolution. Individuals like you who can implement their expertise, discover innovative answers, and show bravery. Individuals who are unafraid to transform the world,” she said, wishing that creativity and knowledge would always help.

The Dean of Vilnius University Kaunas Faculty, Assoc. Prof. Giedrius Romeika, also addressed the graduates. He noted that the VU Kaunas Faculty has been running relevant study programmes and developing research significant to modern society and the state for 60 years. “I have no doubt that each of you will achieve your goals and victories, and as you celebrate, I hope that you take a moment to remember this celebration, the diploma you have received, and the Vilnius University community that has nurtured you,” he said and assured that if advice is ever needed, the graduates can always contact the same address: Kaunas Old Town, Vilnius University Kaunas Faculty.

The graduates were congratulated by the Vilnius University Kaunas Faculty Vice-Dean for Infrastructure and Development, and the Chairman of the Master’s study programme “Financial Technology” Prof. Dr Saulius Masteika, the Chairman of the Bachelor’s study programme “Information Systems and Cyber Security” taught in Lithuanian Assoc. Prof. Vytautas Evaldas Rudžionis, the Chairwoman of the Bachelor‘s study programme “Information Systems and Cyber Security” taught in English Assoc. Prof. Ilona Veitaitė, the Chairwoman of the Bachelor‘s study programme “Marketing Technologies” Prof. Dr Dalia Krikščiūnienė, and the member of Vilnius University Senate and the lecturer of the Master’s study programme “Art Management” Prof. Dr Virginija Jurėnienė.


Guests of the Faculty and social partners – Dr Karolis Noreika, the Scrum master at “Amazon Web Services”, and Dr Darius Kulikauskas, the representative of the company “Bankera” as well as the CEO of the company “Pervesk” – also attended the ceremony.

At the VU KnF Graduation ceremony, the representative of the company “Bankera” and the CEO of the company “Pervesk” Dr Darius Kulikauskas awarded a nominal 2000 EUR UAB “Bankera” scholarship to the graduate of the Master’s study programme “Financial Technology”, Rugilė Pranskūnaitė, for the best final thesis in this field – "Automating fraud detection in financial services companies" (scientific advisor – Assoc. Prof. Paulius Astromskis).
Music at the ceremony was performed by Mangirdas Kundrotas, a student of the Master’s study programme “Art Management”, and Andželika Martinkutė, a first-year student of the Bachelor’s study programme “Audiovisual Translation”.

Watch the broadcast of the Graduation ceremony HERE
See the photos of the Graduation ceremony HERE

Call for applications for the implementation of the scientific ideas of early career stage researchers in 2025-2026

studentai grupeVilnius University launches a specific call for early-stage researchers’ grants (up to 5 years after obtaining their PhD). This financial instrument aims to develop early-stage researchers’ skills and to strengthen their abilities to implement high-level research, innovation, and cultural development projects involving students from all levels. Successful applicants will receive funding for research implementation in the years 2025 – 2026. Vilnius University Research Promotion Fund funds these projects.

The call is open until 7 March 2025.

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Dr Mahyar Kamali Saraji: From Smart Everyday Choices into an Eco-Champion

Mahyar Kamali Saraji VU KNF doktorantas WEB“It is important to stress that sustainability is not about perfection but all about progress. You cannot turn every purchase into a win for the planet, but there are more and more ways to reduce plastic use or GHG emissions just by taking small steps. They might be small for individuals, but in the end, a giant leap for humankind if we unite and stay strong together for the sake of a better future,” says Dr Mahyar Kamali Saraji.
The researcher at the Institute of Social Sciences and Applied Informatics of Vilnius University Kaunas Faculty in the field of Energy Economics shares his view on how everyday choices can lead to a cleaner environment. As a researcher focusing on sustainable energy development, he believes that the community of Vilnius University has the potential to significantly contribute to addressing the challenges we face. He emphasizes the importance of studies in the international business, global economics, sustainable finance and accounting and continuous science-business collaboration.

Small steps to big changes

“However, to do so, we need to expand our disciplines and include such areas as environmental, climate, and materials science and practical fields like renewable energy engineering, social responsibility, sustainable investment, sustainability in financial markets, sustainable management and development of each company and of the country as a whole, and transparency in the disclosure of this information. By doing this, we can equip ourselves with the knowledge and skills needed to make a positive impact in the climate action era,” believes the young scientist who is on the career path that allows him to pursue passions for critical thinking, writing, and reviewing. As a scholar, he feels fortunate to find himself in an environment full of curious, inventive, and visionary people who act and inspire others.

Nowadays, the word sustainability itself might sound overused or unattractive, like some kind of stingy, cheap old thing. Still, Dr Mahyar Kamali Saraji believes that it is possible to have an eco-friendly lifestyle without sacrificing your personal views or style. It is more the opposite – one can become even more unique by continuously boosting sustainability knowledge and making green life a silent passion or goal. However, there are many ways, some of which are still unknown, to achieve the green climax. The researcher shares some easy-to-implement ideas on how to turn everyday choices into planet-positive actions and become an eco-champion step by step.

“You could feel the pleasure of green life by adopting a wide variety of things, from a green diet to green travelling. But all we need to keep in mind is meeting our needs without compromising the ability of future generations to meet their own needs. It might be slightly confusing how to do that, but there are many actions that society has already taken and proven to work,” says Dr Mahyar Kamali Saraji.

Reusing

Reusing is possibly the easiest way to minimize waste. It is a practical and easy action towards sustainability. Also, it can be adopted as part of your lifestyle and philosophy.

“Thanks to worldwide trends, local and online shops that sell second-hand clothes, shoes, accessories, and antiques are now more popular than ever. Besides the lower price, reusing second-hand stuff would reduce resource consumption, waste production, and CO2 emissions. It is also a way to find unique items and appreciate the artistry of past times. Have you already caught yourself looking into a mother’s/father’s wardrobe for some statement piece that comes with a story?” Dr Mahyar Kamali Saraji raises a question.

Reselling stuff online or in commission shops, as well as donating or swapping, has become a norm. Clothing swap meetings even became a type of social event where participants exchange their valued but no longer used clothing for clothing they would use.

“You could reuse things and materials in various creative and practical ways, from easy crafty ones like reusing a glass jar as a storage container for food or making bulletin boards using wine corks. DIY projects generally focus on reusing materials, from upcycling old furniture to crafting with recycled items. It is also a way to support the circular economy – instead of throwing items away, try repairing, refurbishing, or reselling them, extending the product lifecycle,” says Dr Mahyar Kamali Saraji.

Sharing

The researcher believes that sharing is another casual action leading us towards sustainable living. The growing number of short-term bicycles, electric scooters, motor scooters, or car rental services show relevant city lifestyle changes in many European countries. Also, home appliances, and even luxury items, can be rented for a short period of time if you need them just once.

“People who live in bigger cities increasingly prefer to rent a car temporarily, typically via an app or website, instead of owning a car. This type of sharing would decrease car production and, consequently, reduce direct and indirect harmful effects. On the other hand, sharing would also give this chance to some people who cannot afford to buy a car but are able to rent it for one or several rides, meaning a smaller gap between social classes and more equality in society, ” says Mahyar Kamali Saraji.

Additionally, sharing is a part of tourism that promotes sustainability by utilizing existing housing infrastructure and, therefore, potentially reducing the need for new constructions with a high environmental footprint. People can find accommodation online for free by couchsurfing or by renting some part of a place for a short stay, which is quite popular when it comes to travelling.

Fancy-trendy

“However, if sharing is not your cup of tea – sustainability can still fit your lifestyle! All you need is to own and use eco-friendly products. Fancy? Go for a stylish, sleek electric car that saves the planet one mile at a time,” smiles Dr Mahyar Kamali Saraji and adds that not only second-hand stuff is sustainable. It is all about finding what works for you while keeping it green and guilt-free. Small, daily actions can make a big difference, so every effort counts in building a more sustainable world.

Everyday Must-Do

Save energy. Turn off the lights when not needed, use energy-saving bulbs or energy-efficient LED lighting, and unplug devices when they are not in use.
Conserve water. Take shorter and colder showers, and turn off the tap while brushing your teeth.
Reduce plastic waste. Avoid single-use items by choosing reusable bottles, bags, containers, and utensils.
Invest in quality. Choose long-lasting items, such as sustainable clothing and things made from recycled PET plastic or natural materials like cork or hemp which are durable and grown with minimal water and pesticides.
Choose local and seasonal products. This reduces the environmental impact of transportation, supports local farmers, and often results in fresher, healthier food.
Reduce food waste. Plan your meals, use leftovers, freeze foods, and store items properly to prevent spoilage.
Use local use of infrastructure. Public transport, bike roads, and sidewalks: these are the choices that lower CO₂ emissions and have added health benefits.
Recycle and separate waste. Pay attention to local recycling guidelines, and, when possible, avoid waste by choosing products with minimal packaging.
Educate. Learn more about sustainability, share insights with friends and family, and inspire others to make eco-friendly choices.

Invitation to Thesis Defence

kauno fakulteto veliavaThe defence of the Bachelor’s Thesis is open to the public. All those interested are welcome to attend the defence of the Bachelor study programme Information Systems and Cyber Security (English) on 8-9 January 2025 at 10:00 EET, at  J.Jablonskis auditorium.

Good luck to the undergraduate and graduate students. See you at the graduation ceremony on Janury 24 (we will share more detailed information about the graduation ceremony soon).