Beyond words: persuasive narratives and multimodal discourse
The conference “Beyond Words: persuasive narratives and multimodal discourse”, organised by the research group “Multimodality in Public Discourse”, Vilnius University Kaunas Faculty, Institute of Languages, Literature and Translation Studies, aimed to reveal the symbiosis of language, visuals, and narratives in constructing persuasive communication. Experienced, renowned, and young scholars from Canada, Ukraine, Poland, Romania, the Netherlands, Finland, Ethiopia, USA, Italy, Albania, India, Bulgaria, South Korea, Croatia, Serbia, Belgium, UAE, France, UK, Czech Republic, Kuwait and, of course, Lithuania presented the results of their research on various topics related to multimodal discourse. The discussions on whether humans will preserve language as a distinctive feature in the face of increasingly daring other forms of communication, the burgeoning influence of artificial intelligence driven by linguistic models, etc. took place.
“We are glad that the Kaunas Faculty has managed to bring together multimodality researchers. Such a wide geography of conference participants allows us to understand the interconnectedness of text, image, sound, gestures and narratives in forming persuasive communication in a much wider cultural context. The discussions have generated ideas for further research that could shed light on the growing importance of multimodal discourse in contemporary communication," said the Associate Professor and the Chairperson of the Organizing Committee Saulutė Juzelėnienė (Vilnius University, Lithuania).
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