Marketing Technologies

Programme Structure

Career Prospects

Graduates of the “Marketing Technologies” study programme will be qualified for jobs in:

• managing digital information on the internet;
• managing mobile media and social networks;
• analysing internet user data;
• analysing and designing enterprise information systems;
• creating and implementing efficient solutions in the areas of specialised internet advertising;
• managing projects in large, medium and small enterprises and public enterprises;
• developing innovative marketing models in startup companies.

The graduates will be able to pursue a career in enterprises that operate:

• in the areas of digital marketing;
• internet communication;
• in electronic sales;
• marketing departments;
• advertising agencies;
• news media and technology companies;
• international internet content providers and distributors;
• companies providing marketing analytics services.

For Applicants

Entry qualifications

An applicant must possess a high school / secondary education diploma (or higher).

N.B. for non-EU/EFTA applicants: the gap since you completed your secondary education should not exceed five years.

The Vilnius University Kaunas Faculty Admission Committee might invite the candidate for a remote interview.

Applicants who have not taken the national university entrance exams in their home country must take an entrance exam.

International Study Administrator Indrė Višinskaitė Phone: (+370) 37 465539 E-mail: Muitinės str. 8, Kaunas, Room 1.2.05

Academic Contact        Assoc. Prof. Dr Dovilė Balevičienė       E-mail:

Endorsements

“I first learned about marketing in secondary school when my parents were just starting their business. I remember how they complained that there were very few qualified specialists in this field, and even then, I became interested in this speciality. I was very passionate about this profession, started studying it on my own in high school, and was excited to enrol at Vilnius University because I liked the opportunity to study abroad through Erasmus, the many qualified teachers, and the very interesting and unique study programme. Now, everything is going well for me. There are difficulties, but the teachers are always ready to help you with any question or assignment.”

Hryhorii Matiukhov, a first-year student

"I am glad to have had the opportunity to study in this programme and to have successfully completed it. The studies were interesting and dynamic—theoretical knowledge was constantly combined with practice, analysing real-life situations. The material taught was easy for young people to understand, without monotony or tedious repetition. It was particularly valuable to learn how to recognise possible manipulation in negotiations, as well as how to properly collect, analyse, and present marketing research data. This knowledge provided me with a solid foundation for practical activities and professional growth."

Jorė Bendinskaitė, a graduate of the study programme, administrator and project assistant at INFOBALT

"It has been observed that marketing specialists who can analyse data as well as effectively and creatively combine marketing knowledge with technological solutions in the digital advertising market are in high demand in today's labour market. Therefore, this study programme introduces students not only to theoretical knowledge about planning, implementing, and managing e-marketing strategies in the digital space, but also to the latest marketing tools, solutions, and technologies used by companies to accomplish their tasks faster and compete successfully in the business environment. It is also important that the lectures of this study programme will be given by lecturers who share expert advice with companies and have accumulated international experience, meaning that they are not only theorists but also practitioners."

Assoc. Prof. Dr Giedrius Romeika, a lecturer of the study programme

Frequently Asked Questions

Is there more creativity or technology in the studies?
Technologies are utilised to optimise the creative process for maximum effectiveness.

Do you need to know how to code?
No, there will be a beginner-level programming course.

Do you use artificial intelligence (AI) during your studies?
Yes, learning about AI tools also involves practical activities.

Do employers value this kind of interdisciplinary education?
Yes, they get two specialists, as it were.