Multiplier event. “Future competences pathways for marketing” – FuseIT (Romania) – December, 2021, Romania

On 9 th of December, 2021 a Multiplier Event (ME) – „ “was organized for “FuseIT: Future competences pathways for marketing and ICT education“project at the premises of University Transilvania of Brasov (Bdul Eroilor nr.29, Brasov, Romania).

During the ME, the project team of UPB CAMIS presented the projects results for the 52 participants and organized the round table discussion. The main aim was to give information about the result of the project to the target group’s audience:  

  • Students at university;
  • Educators, university staff, adult education centers etc.
  • Business sector (employer and employee).

The final session was in the form of a question-and-answer format (round table) held by both Prof. Chicioreanu and Prof. Amza, together with the host representative As.prof. Elena Pascu, where questions were asked to the presenters about the technologies mentioned during their presentations and where the benefits of each target group have been clarified. 

The benefits offered, for each target group were: 

  • Students: a modern, current and useful curriculum in the field of digital marketing, practical activities 
  • HEI academic staff: a modern curriculum, updated with many elements that can be used in the training activity, many resources made available to teachers 
  • HEI management representative- vision, the possibility to modify the current curriculum in the field of Digital Marketing 

Overall, the FUSEIT project results were very well received by the audience, based on the interest shown during the event and in particular from the round-table discussions

Agenda of the Multiplier Event

Presentations (Introduction Scenarious tool Industry 4.0. Research and guidelines FuseIT curriculum Introduction to online course Knowledge and skills gaps)

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