IMPORTANT DATES
IMPORTANT DATES
The key dates:
10.04.2026 Participant registration and conference fee deadlines are extended until the end of 17 April 2026.
08.05.2026 Conference date.
08.06.2026 Papers for the conference journal submission.
After registration, participants will be contacted via the provided e-mails, and the summary provided will be passed on to the conference scientific committee for evaluation. A response to the evaluation will be provided within 7 days of submission to the committee. The conference participant fee is paid after a positive evaluation.
The planned length of presentations is 15 min. followed by 10 min. discussions.
Conference language: English.
Conference will be held at the Kaunas Faculty of Vilnius University, Muitinės Str. 8, Kaunas, Lithuania.
Take advantage of the opportunity to publish your paper in CA Web of Science! The two papers that best meet the qualitative requirements selected by the Scientific Committee will be invited to submit a manuscript for papers in the CA Web of Science journal Transformation in Business & Economics (CA Wos Q3, Scopus, ISSN 1648-4460).
CONFERENCE SECTIONS
CONFERENCE SECTIONS
- Organisational management challenges and new trends
- Economic development and sustainability
- Application of technology in making financial, management, and marketing decisions
- Branding and customer engagement
- Cultural and creative industries and innovation
- Management of gender equality and inclusiveness, embracing an intersectional approach
Submissions on related subjects are also welcome and will be considered.
PROGRAMME
You can find the full programme and abstracts HERE
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TIME
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EVENT
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LOCATION
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10:00 –10:30
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REGISTRATION
Vilnius University Kaunas Faculty, Entrance Hall in Building 2, 1st floor
Address: Muitinės Str. 8, LT-44280, Kaunas
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In-person
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10:30 – 13:00
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OPENING OF THE CONFERENCE and KEYNOTE PRESENTATIONS
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In-person (Room: Prof. V. Gronsko a.) and online
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Andra Kniukštaitė (Kaunas BC „Žalgiris“)
Keynote presentation: Kaunas BC “Žalgiris” ticket sales strategies
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Ugnius Savickas (Business challenger and consultant)
Keynote presentation: Transformative Management in Practice: A Gestalt Lens on Organizational Culture and Customer perception
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Paulita Šubert-Vaupšė (Web hosting company “Hostinger“)
Keynote presentation: Why Automation Must Be Embedded in a Company’s DNA
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Ilja Laurs (Entrepreneur, investor, futurist and public figure)
Keynote presentation: AI-driven restructuring of the entire economy
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DISCUSSION
“The formula for future business resilience: technological progress + academic knowledge + people?”
Participating: Ilja Laurs and Paulita Šubert-Vaupšė
Moderator: Ugnius Savickas
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13:00 – 14:00
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LUNCH BREAK
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14:00 – 14:30
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POSTERS SESSION
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In-person
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14:30 – 16:30
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PARALLEL SESSIONS IN SECTIONS (A, B, C, D, E)
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In-person and online
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16:30 – 17:00
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AWARDS FOR THE BEST PRESENTATION FROM EACH SECTION and CLOSING OF THE CONFERENCE
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In-person (Room: Prof. V. Gronsko a.) and online
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*Time zone: GMT+3 (EET)
KEYNOTE SPEAKERS
KEYNOTE SPEAKERS
Andra Kniukštaitė, (Kaunas BC „Žalgiris“)
Keynote presentation: Kaunas BC “Žalgiris” Ticket Sales Strategies
Andra Kniukštaitė is the Ticket Sales Director of Kaunas BC “Žalgiris”, a photography lover, and the coordinator of the social project “OneTeam”. She is responsible for the strategies for filling one of the most visited arenas in Europe. Having experience in sports management and managing the process of ticket sales, Andra provides a smooth journey for fans from the very first click to the emotional atmosphere of the arena. Her responsibilities include not only the growth of sales but also the execution of innovative solutions and data analysis to provide the highest value experience for every single person in the “Žalgiris” community.
Ilja Laurs (Entrepreneur, investor, futurist and public figure)
Keynote presentation: AI-Driven Restructuring of the Entire Economy
Currently, Ilja leads the investment group Nextury, whose funds invest in high-tech companies from startups to billion-dollar global corporations. For his professional achievements, Ilja has received numerous awards including "Technology Pioneer" (World Economic Forum in Davos), "European Manager of the Year" (European Business Press Association), "10 Founders Changing the World" (TIME magazine), "25 European Tech Leaders" (Wall Street Journal), "40 Most Influential People in Telecommunications" (Informa Telecoms and Media), and "20 Brightest Baltic Business People" (Baltic Business Forum). Ilja frequently speaks at various technology conferences and is cited by media outlets such as Wall Street Journal, Forbes, CNN, CNBC, BBC and Bloomberg. Ilja's book "Business Anew" (2014) broke several records in Lithuania and remains the country's all-time non-fiction bestseller.
Paulita Šubert-Vaupšė (Web hosting company “Hostinger“)
Keynote presentation: Why Automation Must Be Embedded in a Company’s DNA
Currently, Paulita is the Head of Business Operations at Hostinger, one of the fastest-growing companies in Europe. For over a decade, she has specialized in project management and process optimization within IT organizations. Her goal is to build systems and processes that help employees work faster, smarter, and more efficiently. Paulita believes automation is not just a tool — it is a mindset and an integral part of an organization’s culture. She promotes experimentation, speed, and change, because in a dynamic environment there is no single solution that fits all. Instead, Paulita helps teams identify what should be automated, how processes can be optimized, and how technology can be transformed into real value for customers.
Ugnius Savickas (Business challenger and consultant)
Keynote presentation: Transformative Management in Practice: A Gestalt Lens on Organizational Culture and Customer perception
Ugnius is a consultant for organizations, managers, and leadership teams with 20 years of consulting and lecturing experience, including the development and implementation of long-term educational programs, preparation and moderation of strategic sessions, and facilitation of innovation and change activities. Main areas of interest and expertise: active and experiential learning methods for effective self-analysis and self-development, harmonious and productive teamwork, business competitiveness and strategy, project and change management, individual creativity, and organizational innovation promotion. In his work, Ugnius accompanies organizations through change so that strategy and culture become a strength, not an obstacle. He is also a certified Gestalt practitioner in organizations (EAGT), therefore, in his work with teams and groups, he provokes individual introspection and attentiveness to mutual relationships as necessary conditions for productive and effective teamwork.
REGISTRATION
REGISTRATION
The registration deadline is extended to 17th of April 2026.
To register for the conference, please follow this link: Registration.
Please note that for the registration you need to provide the summary of your paper (max 150 words). Please in registration provide a clearly formulated summary that includes: 1. The relevance of the topic of the presentation; 2. Purpose of the presentation; 3. Main ideas/guidelines, content/problem of the presentation topic.
After registration, participants will be contacted via the provided e-mails, and the summary provided will be passed on to the conference scientific committee for evaluation. A response to the evaluation will be provided within 7 days of submission to the committee. The conference participant fee is paid after a positive evaluation.
Privacy and Data Protection Information
By registering for the Prof. Vladas Gronskas International Scientific Conference, you entrust your personal data to Vilnius University. We are committed to processing it transparently and securely. The personal data you provide in the registration form will be used only for the organization of this conference. You can find the conference data processing policy here. Registration is carried out by Vilnius University Kaunas Faculty Project Specialist Aistė Kukytė. If you have any questions, please contact us by e-mail at .
Data Controller: Vilnius University (code: 211950810, Universiteto g. 3, Vilnius). Your data is processed in accordance with the VU Personal Data Processing Procedure.
Inquiries: or our Data Protection Officer at .
Purpose and Data Categories
We process your data for conference administration purposes based on your consent. The data collected includes:
- Identification and Contact: Name, surname, email, country, city.
- Professional Info: Institution, degree, status, authors, and abstract.
- Logistics and Finance: Participation mode, payment info, dietary requirements.
- Visuals: Photos and video recordings captured during the event.
Data Retention Periods
- General participant data: 3 years after the event.
- Video recordings: 2 years.
- Images on social media: Indefinitely.
- Financial records: 10 years.
- Published works (Authors, abstracts): Indefinitely (for archiving and scientific purposes).
Your Rights: You have the right to access, rectify, or erase your data, and to restrict its processing. You may withdraw your consent at any time by contacting us at .
CONFERENCE FEE
CONFERENCE FEE
Participant fee for registration and participation until 01.04.2026:
Speaker (in-person and online) 69 EUR (for the VU, Ukrainian students/representatives – 49 EUR)*
Poster 69 EUR (for the VU, Ukrainian students/representatives – 49) EUR)**
Listener 39 EUR (for the VU, Ukrainian students – 10 EUR)***
Participant fee for registration and participation from 01.04.2026:
Speaker (in-person and online) 99 EUR (for the VU, Ukrainian students/representatives – 79 EUR)*
Poster 99 EUR (for the VU, Ukrainian students/representatives – 79 EUR)**
Listener 49 EUR (for the VU, Ukrainian students – 10 EUR)***
*The fee includes participation in all sessions, all conference documentation and conference proceedings, certificate, publication of the paper in the conference journal, lunch and coffee breaks.
**The fee includes participation in all sessions, all conference documentation and conference proceedings, certificate, lunch and coffee breaks, poster printing.
***The fee includes participation in all sessions, all conference documentation and conference proceedings, lunch and coffee breaks.
(!) If there is more than one author presenting a paper, the speaker fee should be paid for the presenter; if other authors plan to attend the conference as listeners, they should pay the listener fee. If they do not plan to attend at all, but are only co-authors of the paper, there is no fee.
The fee must be paid after registration for the conference, but no later than 10 April 2026. The deadline was extended until April 17, 2026.
Payment details:
Recipient: VILNIAUS UNIVERSITETAS
Bank account: LT247044060001101392
Bank name: AB SEB Bankas
SWIFT code: CBVILT2X
VAT no: LT119508113
Purpose of payment: KnF-2026-05-0002
JOURNALS
JOURNALS
Proceedings of 19th Prof. Vladas Gronskas International Scientific Conference (2024): https://www.journals.vu.lt/proceedings/issue/view/2817
Abstract Book of 19th Prof. Vladas Gronskas International Scientific Conference (2024): https://www.journals.vu.lt/proceedings/issue/view/2582
Proceedings of 18th Prof. Vladas Gronskas International Scientific Conference (2023): https://www.journals.vu.lt/proceedings/issue/view/2448
Abstract Book of 18th Prof. Vladas Gronskas International Scientific Conference (2023): https://www.journals.vu.lt/proceedings/issue/view/2375
Proceedings of 17th Prof. Vladas Gronskas International Scientific Conference (2022): https://www.journals.vu.lt/proceedings/issue/view/2343
Proceedings of 16th Prof. Vladas Gronskas International Scientific Conference (2021): https://www.journals.vu.lt/open-series/issue/view/2165
Proceedings of 15th Prof. Vladas Gronskas International Scientific Conference (2020): https://www.journals.vu.lt/open-series/issue/view/1907
Proceedings of 14th Prof. Vladas Gronskas International Scientific Conference (2019): https://www.journals.vu.lt/open-series/issue/view/1525
Conference proceedings and abstract book are published in diamond open access journal Vilnius University Open Series (indexed in: BASE, CNKI, CORE, Dimensions, DOAJ Seal, EBSCO, ERIH PLUS, Google Scholar (h-index 2, g-index 3), JournalTOCs, ROAD, ScienceOpen, Scilit, Sherpa Romeo) and in diamond open access journal Vilnius University Proceedings (indexed in: BASE, CNKI, CORE, Dimensions, EBSCO, Google Scholar, JournalTOCs, ROAD, ScienceGate, ScienceOpen, Scilit, Sherpa Romeo).
CALL FOR PAPERS
CALL FOR PAPERS
Opportunities to attend the conference:
Poster presenters:
- Abstract submission + poster presentation (coffee breaks and lunch included). Posters will be published after the conference in the abstracts book.
Speakers:
- Abstract submission + oral presentation (coffee breaks and lunch included).
- Abstract submission + oral presentation + post-conference paper submission (coffee breaks and lunch included).
Manuscript requirements
Declaration of Academic Integrity
Poster requirements
Papers submission date
Papers for the journals/conference proceedings should be submitted until 8th of June 2026. Paper will be published after the conference.
A copy of the scientific paper in .docx format and signed declaration of academic integrity should be forwarded to the following e-mail address: , the subject of the letter: “Paper submission”.
Copyright
Papers submitted to the journal should be authentic and original contributions and should have never been published before in full text, nor be under consideration for any other publication at the same time. Authors submitting papers for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed.
Proof
Authors are responsible for ensuring that all manuscripts (whether original or revised) are written in good English and accurately typed before final submission. One set of final editing will be sent to authors, if requested, before the final publication, which must be returned promptly.
Authorship and AI tools
Vilnius University Press agrees with COPE’s position on the use of artificial intelligence (AI) tools in research:
“AI tools cannot meet the requirements for authorship as they cannot take responsibility for the submitted work. As non-legal entities, they cannot assert the presence or absence of conflicts of interest nor manage copyright and license agreements. Authors who use AI tools in the writing of a manuscript, production of images or graphical elements of the paper, or in the collection and analysis of data, must be transparent in disclosing in the Materials and Methods (or similar section) of the paper how the AI tool was used and which tool was used. Authors are fully responsible for the content of their manuscript, even those parts produced by an AI tool, and are thus liable for any breach of publication ethics.”
COPE position statement, 13 February 2023, https://publicationethics.org/cope-position-statements/ai-author
As with all content submitted to the journal, the author(s) must ensure that they have permission to use all third-party content included within the submission, including those sourced using AI.
Publishing Oportunities
Selected extended papers will be considered for a publication in CA Web of Science journal! Two papers which best meet qualitative requirements selected by the Scientific Committee will be offered to submit the manuscript for print in CA Web of Science journal “Transformations in Business & Economics” (CA Wos Q3, Scopus, ISSN 1648-4460)
ORGANISERS
ORGANISERS
Scientific Committee
Prof. Dr Edmundas Jasinskas, Vilnius University, Lithuania
Prof. Dr Dalia Krikščiūnienė, Vilnius University, Lithuania
Prof. Dr Asta Mikalauskienė, Vilnius University, Lithuania
Prof. Dr Kristina Rudžionienė, Vilnius University, Lithuania
Prof. Dr Rūta Čiutienė, Kaunas University of Technology, Lithuania
Prof. Dr Aurelija Novelskaitė, Vilnius University, Lithuania
Prof. Dr Vlado Dimovski, University of Ljubljana, Slovenia
Prof. Dr Célio Gonçalo Marques, Polytechnic Institute of Tomar, Portugal
Prof. Dr Svitlana Gutkevych, The National University of Food Technologies, Ukraine
Prof. Dr Mints Oleksiy, Pryazovskyi State Technical University, Ukraine
Prof. Dr Bogdan Fleacă, National University of Science and Technology POLITEHNICA Bucharest, Romania
Prof. Dr Zorica Bogdanović, University of Belgrade, Serbia
Prof. Dr Vesna Bosilj Vukšić, University of Zagreb, Croatia
Assoc. Prof. Dr Ingrida Šarkiūnaitė, Vilnius University, Lithuania
Assoc. Prof. Dr Giedrius Romeika, Vilnius University, Lithuania
Assoc. Prof. Dr Indrė Ščiukauskė, Vilnius University, Lithuania
Assoc. Prof. Dr Ilona Kiaušienė, Vilnius University, Lithuania
Assoc. Prof. Dr Raminta Pučėtaitė, Vilnius University, Lithuania
Assoc. Prof. D Rasa Pušinaitė-Gelgotė, Vilnius University, Lithuania
Assoc. Prof. Dr Rumiana Zlateva, Konstantin Preslavsky University of Shumen, Bulgaria
Chief Assist. Prof. Dr Petya Angelova, University of Economics – Varna, Bulgaria
Assoc. Prof. Dr Agnieszka Wojewódzka-Wiewiórska, The Warsaw University of Life Sciences, Poland
Asist. Prof. Dr Vishnu Suresh, Wrocław University of Science and Technology, Poland
Asist. Prof. Dr Rasa Bartkutė, Vilnius University, Lithuania
Asist. Prof. Dr Antanas Ūsas, Vilnius University, Lithuania
Ph.D. Mahyar Kamali Saraji, Vilnius University, Lithuania
Ph.D. Mine Afacan Findikli, UBI Business School, Belgium
Ph.D. Aleksandra Synowiec, Silesian University of Technology, Poland
Ph.D. Galip Cihan Yalçın, Ostim Technical University, Turkey
Ph.D. Ana-Marija Stjepić, University of Zagreb, Croatia
Ph.D. Marge Täks, Estonian Business School, Estonia
Organizing Committee
Project Manager - Assoc. Prof. Ingrida Šarkiūnaitė, Vilnius University, Lithuania
Director of the Institute of Social Sciences and Applied Informatics - Assoc. Prof. Dr Indrė Ščiukauskė, Vilnius University, Lithuania
Prof. Dr Edmundas Jasinskas, Vilnius University, Lithuania
Assoc. Prof. Dr Ilona Kiaušienė, Vilnius University, Lithuania
Assoc. Prof. Dr Giedrius Romeika, Vilnius University, Lithuania
Asst. Prof. Dr Antanas Ūsas, Vilnius University, Lithuania
Doctoral students:
Ivas Drungilas, Vilnius University, Lithuania
Giedrė Breiterė, Vilnius University, Lithuania
Aistė Kukytė, Vilnius University, Lithuania
IT manager - Juozas Stočkus, Vilnius University, Lithuania
Public Relations:
Rima Kubiliūtė, Vilnius University, Lithuania
Monika Būblaitytė, Vilnius University, Lithuania
Inga Vaitkevičiūtė, Vilnius University, Lithuania
Domantė Vaišvylaitė, Vilnius University, Lithuania
Laura Žygė, Vilnius University, Lithuania
Kamilė Bakevičiūtė, Vilnius University, Lithuania
GALLERY
GALLERY
2024 conference photo gallery
2023 conference photo gallery
2021 conference photo gallery
2020 conference photo gallery
2019 conference photo gallery
BEST PRESENTERS
BEST PRESENTERS
Best presenters 2024
Best presenters 2022
Best presenters 2021
ABOUT PROF. V. GRONSKAS
ABOUT PROF. V. GRONSKAS
Professor Vladas Gronskas
1940-2010
Professor Vladas Gronskas was a long-standing member of the community of Vilnius University Evening Faculty (now Kaunas Faculty) (from 1965 till his retirement). The research interest of this eminent figure covered a wide range of issues in Economic Theory, in particular the issues of interaction between the supply of goods to the market and the production of goods for family consumption under the conditions of mixed economy.
The Professor was determined to follow his chosen scientific path; in 1973, he defended his doctoral thesis and in 1985-habilitation thesis. During the time, Gronskas was awarded the tittle of Associate Professor and Professor. From 1983 to 1993, he held the position of the Head of the Department of Political Economy, supervised doctoral dissertations of PhD students, participated in dissertation defences as a member of the board or as opponent, and gave lectures. Moreover, it was Kaunas Faculty, where he was the first lecturer in Lithuania to give lectures on Economic Theory (in particular, Microeconomic). The theories taught were engaging and useful not only for the student but also for lecturers in the field of Economy and PhD students form other universities in Kaunas.
Gronskas was also a member of the editorial board of the scientific journal Engineering Economic (Ižinerinė ekonomika), published nine monographs: The Mechanism of the Economic Self-Accounting (Ūkiskaitos mechanizmas), 1981; Structure of Societal Reproduction (Visuomenės reprodukcijos struktūra), 1983; Business Economy (Verslo Ekonomika), 1993; Business, Pseudo-business, Anti-business (Verslas, pseudoverslas, antiverslas), 1995; Risks of Commercial Entrepreneurship (Prekinės verslininkystės rizika) , 1997; Commercial Entrepreneurship and Natural Economic Activities (Prekinė verslininkystė ir natūrinė ūkinė veikla), 2001; and Economic Analysis (Ekonominė analizė), 2005. The Professor also published two educational books The Fundamentals of the History of Economic Thought (Ekonominės minties istorijos pagrindai), 2007 and Fragments of the History of Economic Thought (Ekonominės minties istorijos fragmentai), 2011, as well as a number of others teaching tools and over 100 academic articles.
VENUE AND TRAVELING
VENUE AND TRAVELING GUIDE
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Conference venue
