On 15th of December, 2021 a Multiplier Event (ME) – „MARTECH: Marketing and Digital Skills for the Modern Specialist“was organized for “FuseIT: Future competences pathways for marketing and ICT education“ project at Kaunas university of applied science (Pramonės pr. 22, 406, 407 aud., Kaunas).
During the ME, the partners from Lithuania - ITI and VU - presented the projects results as well round discussions and practical workshop of marketing simulations with total 45 participants were organized.
The benefits during the event were offered for the main target audiences of the project:
- Students: a modern, current and useful curriculum in the field of digital marketing, practical activities freely available online.
- HEI academic staff: a modern curriculum, updated with many elements, which can be used in the training activity, many resources that are freely available online.
- HEI management representative – vision, the possibility to use the current curriculum in the field of Digital Marketing.
Overall, the audience welcomed the FUSEIT results, based on the interest shown during the event and in particular from the round-table discussions.
Agenda of the Multiplier Event
Presentations (Kas yra Martech? Inovatyvių priemonių naudojimas Savitikra ir žinių vertinimas Marketingo ir skaitmeninių įgūdžių programa)
